Blog and thoughts

Content infrastructure, developer experience, and building tools that stay out of your way.

Why content infrastructure matters more than your frontend

Your frontend is replaceable. Your content layer isn't. Here's why the backend matters more than most developers think.

From zero to a live, production-ready blog with API, webhooks, and ISR. No CMS admin panel required.

Proprietary rich text editors are a trap. Markdown is portable, version-controllable, and readable by every tool in your stack.

If your CMS doesn't have a programmatic content API, your AI workflows are stuck copying and pasting from a web UI.

Cron jobs are a hack. When content changes, your deploy pipeline should know about it instantly — not on the next poll cycle.

Most SaaS pricing punishes growth. Our pricing scales with your project list, not your team size or traffic.